A messaging workshop is designed to provide the key messages, key descriptors, methods of utilizing the key phrasing to increase awareness and provide a platform for all marketing materials for your organization.
 
If you want to:

• Make clients feel more confident and purchase your product or service
• Ensure your staff is clear on what your organization is striving for?
• Garner more partners to drive more sales?
• Capture influencers to recommend your show to others?

You can achieve all these outcomes if your communications are clear and concise and are tied to a consistent, credible theme. This messaging workshop can help you uncover and develop powerful messages that explain in compelling language what you do and what you stand for. As we work together through this workshop will develop coherent, effective key messages.

What is a "key message" and why do I need one?

Effective key messages help crystallize thought and opinion about your organization. The words and phrases you use in media releases, media interviews, marketing materials, web sites and sales pitches should all be based on your key messages. Key messages should be tied to the overall business strategy and support activities by marketers, salespeople and your leadership team. Key messages aren’t advertising taglines. They are bite-sized summations of more complex brand and product messages.

Kim I. Plyler, Owner
Sahl Communications, Inc.
(484) 554-5582

Send Kim an Email

Revised: January 21, 2010